The Unmuted Marketer

Sounding Off on Real-Life B2B Marketing Mistakes, Missteps and Miracles


Marketri Blog

November 22, 2015

Dream Big Marketer: Create Your Cinderella Story with These 10 Tips

Part 2 of 5: 50 Bookmark-Worthy Tips for the Ambitious B2B Marketer


Cinderelly, Cinderelly
Night and day it's Cinderelly
Make the fire, fix the breakfast
Wash the dishes, do the mopping

As marketers, we’ve all felt like Cinderella – isolated in our tucked-away cubicles and left to deal with our ever-growing task lists.   With the exception of a few doozies, most of our colleagues are quite a bit nicer than the evil stepsisters.  But at times, we are still not treated with the respect that’s warranted by our education, capabilities, enthusiasm and fresh ideas.  Oh Prince Charming…..where art thou??


Read More

Topics: Marketing, B2B Marketing

November 16, 2015

Branding Bloopers and Website Wins: The Highs and Lows of Relaunching your Company Brand

Shhh don’t tell my boss. The day before we relaunched our company website, I realized we’d never discussed who, exactly, was going to host the thing.

Read More

Topics: Web Sites, Marketing, Branding

November 10, 2015

50 Bookmark-Worthy Tips for the Ambitious B2B Marketer: Part I

I’ve never been one of those gals to wear a tiara on my birthday.  I count my blessings, allow myself a few extra calories, and then treat it like every other day.  But this week, I’m having a seriously big birthday.  It’s okay…..really, I swear!  There are so many benefits of being “experienced.”  My daughter would absolutely say that I’m a better mom.  My own mom is starting to view me as an adult.  And I have tucked away lots of wisdom – especially related to the marketing profession – and have never been more fired-up to share it.

Read More

Topics: Marketing, B2B Marketing

October 26, 2015

Riveting and Perilous – Inside the Hair-Raising World of a Strategic Marketing Consultant

Blinding snow, dangerous cliffs, and air so cold and thin that it was nearly impossible to breathe.  Those were the conditions in which Rob Hall, an experienced Australian mountain climber, led a group of pinnacle-seeking thrill junkies through the Death Zone of Mount Everest back in May 1996.  Like Mr. Hall, strategic marketing consultants serve as guides as well.  While flirting with death isn’t in our job descriptions, there are a number of key parallels to be drawn.  We lead growth-minded, committed executive teams and their companies towards their lead generation and revenue goals.  Without our assistance, the path to the summit is often too confusing to navigate alone.  Companies – lacking critical knowledge of the terrain – waste their limited budgets, grow weary and, more often than not, retreat back to their base camp of flat growth.

Read More

Topics: Marketing Strategy, Marketing

October 13, 2015

Why Marketing Coordinators Deserve Unlimited Therapy and Stiff Martinis

Marketing Coordinators are typically the neophytes of the profession – energetic, impressionable, and eager to soak in the practical experience that very few receive in their undergraduate studies.  Junior marketers don’t have to take an entrance exam and rarely receive formal training which is offered to other professionals such as attorneys, engineers, doctors, and architects.  For better or worse (mostly worse), they are left to figure things out.  It’s the ol’ ‘sink or swim’ motto which personally doesn’t translate into a very nice visual.  Before continuing, I must share one caveat.  Most of my observations related to Marketing Coordinators pertain to those employed by small to midsized businesses that don’t have formal marketing departments.  This post, therefore, does pertain to most of corporate America.  Now, get your metal shaker, olives, and finest bottle of gin and let’s continue.

Read More

Topics: Marketing, B2B Marketing, Marketing Departments

July 16, 2015

Chief Growth Officers: What the Heck? Why the Heck? Who the Heck?

The “C” Suite - CEO, CFO, COO, CMO and CGO.  Come again?  CGO, is that a typo?  Not only is this position not a misspelling, it could, in fact, be the most important “C” of them all.  It stands for Chief Growth Officer and it’s rising in popularity, especially among firms that understand customer needs must be front and center to achieve long-term revenue growth and company success.  Chief Executive published ‘Chief Growth Officer’ Title Catches On as a Way to Battle Growth Challenges back in August 2014.  The article reported that a LinkedIn search for CGOs generated over 2,000 results.  But considering that LinkedIn had 277 million members at the beginning of 2015, the number of CGOs reported isn’t tremendously impressive… yet.  But, it’s just a matter of time! 

Read More

Topics: Marketing Strategy, B2B Marketing

April 27, 2015

The Top 4 Marketing Questions Asked by B2B CEOs (and answered by me)

Marketing is complex – even for marketers, like me, who are obsessed with keeping up with best practices.  Many CEOs desperately want marketing to be an investment that helps their B2B enterprises gain a competitive advantage and grow but they simply don’t know how.  Recently I had the pleasure of speaking to a CEO Peer Group in the Midwest and here were their top four marketing questions and my answers:

Read More

Topics: Marketing Strategy, Inbound Marketing, Marketing

April 21, 2015

The Anatomy of a Delicious Inbound Marketing Campaign (and the 49 Leads it Generated)

Ding!  It takes just 10 seconds for your microwave to convert a cold, semi-dry muffin into a savory, moist, warm breakfast.  While Inbound Marketing is more complex than warming a morning treat, the idea is much the same.  This modern marketing methodology uses technology and thought leadership to pull cold prospects into the sales pipeline and warm them up to your company and its offerings.  Sound tasty?  Believe me – it’s just as delicious as it sounds, and all firms – large and small – should be taking a bite!  Let’s get started by breaking down the anatomy of Inbound Marketing and exploring a recent client Inbound Marketing campaign that generated 49 warm leads.

Read More

Topics: Inbound Marketing, Content Marketing

March 19, 2015

"You Want a Piece of Me?” – The Value of a Fractional CMO (Chief Marketing Officer)

 Have you ever wandered by the bakery stand in the mall looking for samples?  Just one perfect, virtually calorie-free bite can be all it takes to leave you satisfied.  After all, it's that powerful first bite that really tickles your taste buds.  OK, maybe the first two bites... Recently, the term "Fractional CMO" has come to my attention.  How does this relate to baked goods, you ask?  Let's take a look at the strong value proposition of the Fractional CMO and explore whether getting a piece of a senior marketing professional has the same effect as the “oh so wonderful” bite-size morsel.

Read More

Topics: Outsourced Marketing, Marketing Strategy

March 3, 2015

Is Your Marketing Department Treated Like a Flunky?

Now there's a word you probably haven't heard in a while - Flunky.  No, not cool and funky.  We're talking flunky, and it's anything but hip!  If you're not familiar with the term, it means:

"A person who does small jobs for someone powerful or important."

Read More

Topics: Outsourced Marketing, Inbound Marketing, Marketing Departments