Sounding Off on Real-Life B2B Marketing Mistakes, Missteps and Miracles
The second most popular search engine after Google is YouTube. Why? Video is powerful. It’s emotional. It moves us. It makes us laugh, cry and buy. We know this in our personal lives, yet so many professional services marketers in 2014 are still relying on the old “talking head” video formula, if they’re using video at all.
Videos Drive Results, Including Lead Generation
Times are changing—and accounting firm, law firm and A/E/C marketers who perfect short-form video will be very successful indeed. As far back as 2010, a Google and Forbes Insights “B2B Trends in Mobile & Online Video” study involving 306 U.S. executives found:Read More
While our kids may think old-school is nerdy, doing things the old-fashioned way doesn’t necessarily make it wrong. For instance, I still love handwriting notes in meetings and reading an actual book instead of a Kindle. When you get to be a “seasoned” professional (yours truly included), some old-school habits are hard to break. But in the field of marketing, it’s not always good to stick with the status quo. At a minimum, you should evaluate the effectiveness of your various marketing collateral (print and digital) and activities. To get you started, here are some signs that your A/E/C firm’s marketing may be a bit out-of-date.
Topics: B2B Marketing