The Unmuted Marketer

Sounding Off on Real-Life B2B Marketing Mistakes, Missteps and Miracles

5 Rules for Delivering a Better B2B Sales Pitch

by George Jacob on May 19, 2017

You survived the proposal stage. You’re advancing to the final, in-person round. You’re on the slate to deliver your B2B sales pitch to decision makers.

Suddenly, it occurs to you: How are we going to win?

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Topics: B2B Marketing Challenges, B2B Marketing Strategies, B2B Strategy, Strategic Marketing Consulting

Introducing the Revenue Team: How to Get More From Marketing and Sales

by Debra Andrews on May 10, 2017

We know that B2B buyers are well down the sales funnel before they ever talk with a sales professional. You may have even seen the statistics and research to back it all up. Today, most of us in the sales and marketing world have accepted that as fact.

So why hasn’t it changed the way most B2B companies do business?

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Topics: B2B Digital Marketing Strategy, B2B Marketing Challenges, B2B Marketing Strategies, Marketing Departments, B2B Marketing Planning

What’s New in B2B Marketing Planning: Interview With a Fractional CMO

by Marissa Lavigna on April 19, 2017

This is the first of our blog series entitled “What’s New in B2B Marketing Planning: Interviews with Thought Leaders." In this kickoff, we talk to Debra Andrews, the President and Owner of Marketri, for some insight into her experience as a Fractional CMO.

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Topics: B2B Marketing Plans, B2B Marketing Strategies, Marketing Departments, Strategic Marketing Consulting, Fractional CMO, B2B Marketing Planning

Why Are Technical Marketing Blogs So Bad?

by George Jacob on April 14, 2017

Sorry to show up unannounced.

How’d I get here? Well, I Googled this problem I’m having, and it brought me here—to your technical marketing blog post.

Which reads like a research paper and brochure.

Ick.

Anyway. I’m going to go."

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Topics: B2B Digital Marketing Strategy, Content Strategy Steps, B2B Marketing Strategies, Strategic Marketing Consulting, B2B Marketing Best Practices

Tactical vs. Strategic Marketing Professionals: What’s the Difference and Why Should You Care?

by Debra Andrews on April 11, 2017

No Marketing Results. Marketing Staff Turnover. Wasting Valuable Time. Wasting Financial Resources. These are a few of the most important reasons why Presidents, Owners, Executives, and Partners need to care about understanding the difference between strategic marketing professionals and tactical marketing professionals.

If you’ve been spinning your wheels with marketing, maybe this blog post is your tow truck to better marketing outcomes.

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Topics: B2B Digital Marketing Strategy, B2B Marketing Challenges, B2B Marketing Plans, B2B Marketing Strategies, Marketing Departments, Strategic Marketing Consulting

5 Reasons Why Hiring a Marketing Consultant is Good for a New Website

by Debra Andrews on April 3, 2017

Picture $10,000 in cash. Then imagine walking to the nearest river, throwing it in, and watching it float away.

That's essentially what happened to a large construction company after hiring a New York agency to relaunch its website.

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Topics: B2B Digital Marketing Strategy, B2B Marketing Challenges, B2B Marketing Strategies, Strategic Marketing Consulting, Fractional CMO, B2B Marketing Best Practices

4 Things You Might Not Know About B2B Search Engine Marketing

by Marissa Lavigna on March 29, 2017

SEO is an evolving creature. Sure, it can be frustrating, but if you can tame it, you can create an excellent user experience for your visitors and search engines. In an effort to share new trends and best practices in SEO, we garnered the feedback of two experts, Chris Sietsema and Tim Carter. Chris is a Digital Marketing Consultant and Owner of Teach To Fish Digital helping companies and organizations create, manage, and measure their own digital marketing campaigns. Tim is the owner of Pedrera, Inc. a web development firm that designs and develops websites, mobile apps, and web-based applications.

Here is a summary of what Chris and Tim had to say. If you’re interested in all their insights, then you can also download our free tip sheet to think more like a B2B SEO agency.

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Topics: B2B Digital Marketing Strategy, B2B Marketing Strategies, Strategic Marketing Consulting, B2B Marketing Best Practices

4 Ways to Make Your Strategic Marketing Plan Better

by George Jacob on March 16, 2017

We’ve all hit those problems. The stifling sort, that puzzle and stump, that confound and frustrate. But we’ve also experienced moments of solution. The Eurekas of enlightenment, when what was once so baffling suddenly becomes unstuck.

And perhaps it’s no surprise that often, the difference between unsolved and crystal clear is a change of perspective.

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Topics: B2B Marketing Plans, B2B Marketing Strategies, Strategic Marketing Consulting

6 Questions to Ask Before Choosing a Strategic Marketing Consultant

by George Jacob on March 6, 2017

Let’s say you’ve looked into the mirror, come to some terms, and decided you really do need some marketing help. You’ve hit the Google circuit, browsed some websites, and reached out to a few strategic marketing consulting firms.

Good start. But now the tough part. How do you pick one?

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Topics: B2B Marketing Challenges, B2B Marketing Strategies, B2B Strategy, Strategic Marketing Consulting

B2B Marketing Strategies: How to Create Clearer Messaging

by George Jacob on January 25, 2017

If you’re working on a small team with a limited budget and a growing to-do list, you might feel a hint of doubt creeping into your once-steeled resolve. After you’ve chosen the best B2B marketing strategies for your business, and you’re faced with the realities of execution, success might feel like a distant dream.

If that’s the case, take a moment, and a deep breath.

And remember that all good marketing only comes down to one thing. Resonance.

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Topics: Content Strategy Steps, B2B Marketing Challenges, B2B Marketing Plans, B2B Marketing Strategies, Strategic Marketing Consulting