Cause they say two thousand FOURTEEN
Party over, oops out of time
So I'm gonna STOP MARKETING MY INDEPENDENT
ACCOUNTING FIRM like it's 1999
Sorry Prince for using a "tweaked" version of your "Party Like it's 1999" lyrics to kick-off my blog about accounting firms using musty, unimaginative marketing tools, tactics and campaigns. While the song brings back pleasant college memories for many of us and makes light of ineffective marketing, it actually is a serious matter with potentially grave outcomes for independent accounting firms. Why do I care about this topic? More importantly, why do you need to put down what your doing and read this post? The short answer is I care about your firm's longevity and so should you.