Have you ever wandered by the bakery stand in the mall looking for samples? Just one perfect, virtually calorie-free bite can be all it takes to leave you satisfied. After all, it's that powerful first bite that really tickles your taste buds. OK, maybe the first two bites... Recently, the term "Fractional CMO" has come to my attention. How does this relate to baked goods, you ask? Let's take a look at the strong value proposition of the Fractional CMO and explore whether getting a piece of a senior marketing professional has the same effect as the “oh so wonderful” bite-size morsel.