Yes, it’s true. I turned down at least $125,000 worth of marketing consulting work in the past 18 months. And, I’m not crazy or dumb – at least I don’t think so. I’d actually like to think I’m smarter, shrewder and more honorable for my actions, but I’ll let you judge for yourself. So, why would any business owner in his/her right mind turn down new business? Well, one reason for declining work could be that I’m looking to take my yoga or tennis game to the next level instead of growing my business. While my serve and volley could definitely use some serious help, that isn’t the reason. Another possible rationale could be that these business prospects are on the unpleasant side. Nope, that’s not the case either. I was actually, for lack of a better term, bummed-out that I couldn’t start or continue working with these companies because I sincerely liked the people. Okay, no more suspense…… I turned down an amount of work that could have paid for my daughter’s education and left me enough to make a serious dent in my travel bucket list because the marketing that these companies wanted to do wouldn’t work.
So What? Take the $$$$.