The Unmuted Marketer

Sounding Off on Real-Life B2B Marketing Mistakes, Missteps and Miracles

George Jacob

George is a Senior Marketing Manager at Marketri. When he's away from his desk, George tries very hard to make his wife and son laugh. Sometimes he is successful.
 
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Recent Posts

5 Rules for Delivering a Better B2B Sales Pitch

by George Jacob on May 19, 2017

You survived the proposal stage. You’re advancing to the final, in-person round. You’re on the slate to deliver your B2B sales pitch to decision makers.

Suddenly, it occurs to you: How are we going to win?

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Topics: B2B Marketing Challenges, B2B Marketing Strategies, B2B Strategy, Strategic Marketing Consulting

Why Are Technical Marketing Blogs So Bad?

by George Jacob on April 14, 2017

Sorry to show up unannounced.

How’d I get here? Well, I Googled this problem I’m having, and it brought me here—to your technical marketing blog post.

Which reads like a research paper and brochure.

Ick.

Anyway. I’m going to go."

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Topics: B2B Digital Marketing Strategy, Content Strategy Steps, B2B Marketing Strategies, Strategic Marketing Consulting, B2B Marketing Best Practices

4 Ways to Make Your Strategic Marketing Plan Better

by George Jacob on March 16, 2017

We’ve all hit those problems. The stifling sort, that puzzle and stump, that confound and frustrate. But we’ve also experienced moments of solution. The Eurekas of enlightenment, when what was once so baffling suddenly becomes unstuck.

And perhaps it’s no surprise that often, the difference between unsolved and crystal clear is a change of perspective.

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Topics: B2B Marketing Plans, B2B Marketing Strategies, Strategic Marketing Consulting

6 Questions to Ask Before Choosing a Strategic Marketing Consultant

by George Jacob on March 6, 2017

Let’s say you’ve looked into the mirror, come to some terms, and decided you really do need some marketing help. You’ve hit the Google circuit, browsed some websites, and reached out to a few strategic marketing consulting firms.

Good start. But now the tough part. How do you pick one?

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Topics: B2B Marketing Challenges, B2B Marketing Strategies, B2B Strategy, Strategic Marketing Consulting

B2B Marketing Strategies: How to Create Clearer Messaging

by George Jacob on January 25, 2017

If you’re working on a small team with a limited budget and a growing to-do list, you might feel a hint of doubt creeping into your once-steeled resolve. After you’ve chosen the best B2B marketing strategies for your business, and you’re faced with the realities of execution, success might feel like a distant dream.

If that’s the case, take a moment, and a deep breath.

And remember that all good marketing only comes down to one thing. Resonance.

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Topics: Content Strategy Steps, B2B Marketing Challenges, B2B Marketing Plans, B2B Marketing Strategies, Strategic Marketing Consulting

3 Common B2B Marketing Challenges

by George Jacob on October 28, 2016

If you’ve had a marketing seat in a smaller organization, I feel for you. Those can be tough seats.

I know, because I’ve sat in a few of them myself.

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Topics: B2B Marketing Challenges, B2B Marketing Plans, B2B Marketing Strategies, Strategic Marketing Consulting

B2B Marketing Strategies: Getting Started With Content

by George Jacob on October 18, 2016

In the not-so-distant past, if websites were included in B2B marketing strategies, they were considered chiseled in stone. Mid-sized B2B companies hired professionals to sculpt each page — to push pixels, write copy, and get the images just so — and they published their websites for all the internet to see.

Then they forgot about them entirely.

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Topics: B2B Digital Marketing Strategy, Content Strategy Steps, B2B Marketing Strategies, Strategic Marketing Consulting