The Unmuted Marketer

Sounding Off on Real-Life B2B Marketing Mistakes, Missteps and Miracles

Marketri Guest Writer

Marketri has guest authors post content when the need or interest arises. If you'd like to guest post, please reach out to info@marketri.com.
 

Recent Posts

B2B Marketing Tactics & Goals: How to Focus on Fundamentals

by Marketri Guest Writer on October 5, 2017

We hear it every weekend during football season: “The losing team did not execute the fundamentals.” But oddly, we don’t hear it all the time in marketing.

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Topics: Strategic Marketing Plans, B2B Strategy, Strategic Marketing Consulting, B2B Marketing Best Practices

What 68% of Companies Do With a Formal Marketing Plan (Part 2)

by Marketri Guest Writer on July 31, 2017

In Part One, we looked at why 32% of companies have no formal marketing plan. In Part Two, we’re returning to our survey results to explore the 68% of companies that DO have a marketing plan.

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Topics: Strategic Marketing Plans, Growth Marketing, B2B Marketing Best Practices, B2B Marketing Planning

Why 32% of Companies Lack a Formal Marketing Plan (Part 1)

by Marketri Guest Writer on July 26, 2017

When we talk to potential clients, we always ask a simple question: “Do you have a marketing plan?” The answers range from “Yes, of course,” to “No, we don’t have time or budget for that.”

But there’s always more to it than yes or no.

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Topics: Digital Marketing Strategy, Strategic Marketing Plans, B2B Marketing Best Practices, B2B Marketing Planning

An Interview with a Marketing Analytics Vendor

by Marketri Guest Writer on June 2, 2017

In this next installment of our "What's New in B2B Marketing Planning" blog series, we asked Chris Sietsema, a Digital Marketing Consultant and Owner of Teach To Fish Digital, to give us some insight into his experience with SEO and Marketing Analytics.

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Topics: Digital Marketing Strategy, B2B Marketers, Strategic Marketing Consulting, B2B Marketing Planning

B2B Marketing Planning: Interview With a Fractional CMO

by Marketri Guest Writer on April 19, 2017

This is the first of our blog series entitled “What’s New in B2B Marketing Planning: Interviews with Thought Leaders." In this kickoff, we talk to Debra Andrews, the President and Owner of Marketri, for some insight into her experience as a Fractional CMO.

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Topics: Strategic Marketing Plans, Growth Marketing, Marketing Departments, Strategic Marketing Consulting, Fractional CMO, B2B Marketing Planning

4 Things to Know About B2B Search Engine Marketing

by Marketri Guest Writer on March 29, 2017

B2B search engine marketing is an evolving creature. Sure, it can be frustrating, but if you can tame it, you can create an excellent user experience for your visitors and search engines. In an effort to share new trends and best practices in SEO, we garnered the feedback of two experts, Chris Sietsema and Tim Carter. Chris is a Digital Marketing Consultant and Owner of Teach To Fish Digital helping companies and organizations create, manage, and measure their own digital marketing campaigns. Tim is the owner of Pedrera, Inc. a web development firm that designs and develops websites, mobile apps, and web-based applications.

Here is a summary of what Chris and Tim had to say. If you’re interested in all their insights, then you can also download our free tip sheet to think more like a B2B SEO agency.

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Topics: Digital Marketing Strategy, Growth Marketing, Strategic Marketing Consulting, B2B Marketing Best Practices

The Highs and Lows of Relaunching your Company Brand

by Marketri Guest Writer on November 16, 2015

Shhh don’t tell my boss. The day before we relaunched our company website, I realized we’d never discussed who, exactly, was going to host the thing.

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Topics: Digital Marketing Strategy, B2B Marketers

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