The Unmuted Marketer

Sounding Off on Real-Life B2B Marketing Mistakes, Missteps and Miracles

The Gloriously Imperfect World of Professional Services Marketing

by Debra Andrews on June 6, 2014
world2My first day at Ernst & Young (circa 1990) – a big moment in this young professional’s life!  Everything had to be perfect, so I quickly ran down the list.
  • Freshly polished patent leather pumps – Check!
  • Silky sheer control top panty hose – Check!
  • Perfectly pressed black suit – Check!
  • Creamy white blouse with large shoulder pads – Check!
  • And, pearl earrings, of course – Check!
(We won’t mention the permed hair for purposes of this blog post)
 
My shaking hand pulled the shiny gold door handle of the sparking clean glass door of the class A office space at 1225 Connecticut Avenue, N.W. Washington DC and my career in professional services had begun! 
 
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Topics: B2B Marketing Challenges, Law Firm Marketing, B2B Marketing Strategies, Professional Services Marketing, Accounting Firm Marketing, Strategic Marketing Consulting, Engineering Firm Marketing

Don't Put "Baby in the Corner!" Modern Professional Services Marketing isn't Reserved for Just Marketers - Part I of II

by Debra Andrews on April 7, 2014
 

The professional services firm marketing model was a whole lot simpler in the 70s, 80s and 90s. Envision the professional services marketer on an imaginary island pumping out collateral, ordering business papers, sending out direct mail and pulling together proposals.  Most of their work could be done relatively independently much to the delight of the billable professional. Lawyers, accountants, engineers and architects, were only too happy to remain focused on client work and attend the occasional networking event, leaving the marketing staff to do its  thing.

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Topics: B2B Digital Marketing Strategy, B2B Marketing Challenges, Law Firm Marketing, Professional Services Marketing, Accounting Firm Marketing