The Unmuted Marketer

Sounding Off on Real-Life B2B Marketing Mistakes, Missteps and Miracles

Are B2B Strategic Marketing Consultants Relics?

by Debra Andrews on November 10, 2016

"He’s such a relic!”

That’s what me and my never-catty (wink) girlfriends would say about jocks when they’d come back for homecoming and hit the party circuit with their “Natty Bohs,” acting just like they did when they ruled the school. You could tell they were clinging to the past, but their time had passed. 

So, what do washed-up jocks have in common with marketing?

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Topics: B2B Digital Marketing Strategy, B2B Marketing Plans, B2B Marketing Strategies, B2B Strategy, Strategic Marketing Consulting

B2B Marketing Strategies: Getting Started With Content

by George Jacob on October 18, 2016

In the not-so-distant past, if websites were included in B2B marketing strategies, they were considered chiseled in stone. Mid-sized B2B companies hired professionals to sculpt each page — to push pixels, write copy, and get the images just so — and they published their websites for all the internet to see.

Then they forgot about them entirely.

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Topics: B2B Digital Marketing Strategy, Content Strategy Steps, B2B Marketing Strategies, Strategic Marketing Consulting

The Secret to Earning a Higher ROI on your B2B Marketing

by Debra Andrews on October 10, 2016

Ready to learn how to secure a high return on your marketing dollars? Before I share the secret, we need to make a pact right now. Ready? Take a deep breath in, then let it go. Now say with conviction, “I will not fall prey to once and done marketing tactics.” Even if you are unsure about what I mean, trust me, say it, and read on.

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Topics: B2B Digital Marketing Strategy, B2B Marketing Plans, B2B Marketing Strategies, B2B Strategy, Fractional CMO

A Toast to 6 Big Take-aways from Modern Marketing Conference - B2B C2C

by Debra Andrews on February 22, 2016

Want to hear the latest about the field of marketing and, more specifically, demand generation? Then shut down your Outlook Inbox for ten short minutes and read my top take-aways from the impressive and thought-provoking B2B C2C (Content2Conversion) Conference that just wrapped up in Scottsdale, AZ.

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Topics: B2B Digital Marketing Strategy, B2B Marketing Plans, B2B Marketing Strategies

Branding Bloopers and Website Wins: The Highs and Lows of Relaunching your Company Brand

by Kate Neilson on November 16, 2015

Shhh don’t tell my boss. The day before we relaunched our company website, I realized we’d never discussed who, exactly, was going to host the thing.

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Topics: B2B Digital Marketing Strategy, B2B Marketing Challenges

The Top 4 Marketing Questions Asked by B2B CEOs (and answered by me)

by Debra Andrews on April 27, 2015

Marketing is complex – even for marketers, like me, who are obsessed with keeping up with best practices.  Many CEOs desperately want marketing to be an investment that helps their B2B enterprises gain a competitive advantage and grow but they simply don’t know how.  Recently I had the pleasure of speaking to a CEO Peer Group in the Midwest and here were their top four marketing questions and my answers:

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Topics: B2B Digital Marketing Strategy, Content Strategy Steps, B2B Marketing Challenges, B2B Marketing Plans, B2B Marketing Strategies, Fractional CMO

The Anatomy of a Delicious Inbound Marketing Campaign (and the 49 Leads it Generated)

by Debra Andrews on April 21, 2015

Ding!  It takes just 10 seconds for your microwave to convert a cold, semi-dry muffin into a savory, moist, warm breakfast.  While Inbound Marketing is more complex than warming a morning treat, the idea is much the same.  This modern marketing methodology uses technology and thought leadership to pull cold prospects into the sales pipeline and warm them up to your company and its offerings.  Sound tasty?  Believe me – it’s just as delicious as it sounds, and all firms – large and small – should be taking a bite!  Let’s get started by breaking down the anatomy of Inbound Marketing and exploring a recent client Inbound Marketing campaign that generated 49 warm leads.

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Topics: B2B Digital Marketing Strategy, Content Strategy Steps

New Clients Can Bring the Ultimate Holiday Cheer! How Inbound Marketing Brought Me an Early Present.

by Debra Andrews on December 22, 2014

Guess what unexpected present I received under my tree early this year? Stilettos....nope!  A fabulous new cocktail dress....guess again. It's better! Much better, actually.   I just unwrapped a fabulous new client -- Michigan-based, Vibration Research -- thanks to effective inbound marketing.  If your company has been 'bah humbug' about modern marketing methods, please listen closely to my inspiring holiday tale.  

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Topics: B2B Digital Marketing Strategy, Content Strategy Steps, B2B Marketing Strategies

The Only Content Marketing Advice Professional Services Firms Need To Know

by Debra Andrews on September 25, 2014

 

Do not read another blog this year on content marketing.  This post has everything you need to know. Now, please don't jump to the wrong conclusion - I'm not a know-it-all or think I'm big stuff.  In fact, the knowledge I'm about to share isn't even mine.  I attended INBOUND, HubSpot's annual conference, and took really good notes, a skill that I mastered in college. So, go ahead and bookmark and favorite this page right now as you are about to hear exactly what you need to do to succeed at content marketing from some of the nation's top thought leaders.

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Topics: B2B Digital Marketing Strategy

4 Ways Inbound and Outbound Marketing Can Work Together

by Debra Andrews on June 3, 2014
work_togetherIt’s not exactly breaking news that inbound marketing is the reigning king of conversation (and recommendations) in the marketing world as of late. So does that mean that good ole’ outbound marketing is dead? Not the way I see it! While inbound marketing has tremendous benefits and a lower cost per lead compared to outbound marketing, I believe these two approaches can actually work together to create a more successful marketing strategy. People often think of these two marketing approaches as silos, operating as separate entities, but you would be surprised at how these two strategies can complement each other. Let’s look at a few examples.
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Topics: B2B Digital Marketing Strategy, Content Strategy Steps, B2B Marketing Challenges, B2B Marketing Strategies