The Unmuted Marketer

Sounding Off on Real-Life B2B Marketing Mistakes, Missteps and Miracles

Why Are Technical Marketing Blogs So Bad?

by George Jacob on April 14, 2017

Sorry to show up unannounced.

How’d I get here? Well, I Googled this problem I’m having, and it brought me here—to your technical marketing blog post.

Which reads like a research paper and brochure.

Ick.

Anyway. I’m going to go."

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Topics: B2B Digital Marketing Strategy, Content Strategy Steps, B2B Marketing Strategies, Strategic Marketing Consulting, B2B Marketing Best Practices

Tactical vs. Strategic Marketing Professionals: What’s the Difference and Why Should You Care?

by Debra Andrews on April 11, 2017

No Marketing Results. Marketing Staff Turnover. Wasting Valuable Time. Wasting Financial Resources. These are a few of the most important reasons why Presidents, Owners, Executives, and Partners need to care about understanding the difference between strategic marketing professionals and tactical marketing professionals.

If you’ve been spinning your wheels with marketing, maybe this blog post is your tow truck to better marketing outcomes.

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Topics: B2B Digital Marketing Strategy, B2B Marketing Challenges, B2B Marketing Plans, B2B Marketing Strategies, Marketing Departments, Strategic Marketing Consulting

5 Reasons Why Hiring a Marketing Consultant is Good for a New Website

by Debra Andrews on April 3, 2017

Picture $10,000 in cash. Then imagine walking to the nearest river, throwing it in, and watching it float away.

That's essentially what happened to a large construction company after hiring a New York agency to relaunch its website.

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Topics: B2B Digital Marketing Strategy, B2B Marketing Challenges, B2B Marketing Strategies, Strategic Marketing Consulting, Fractional CMO, B2B Marketing Best Practices

4 Things You Might Not Know About B2B Search Engine Marketing

by Marissa Lavigna on March 29, 2017

SEO is an evolving creature. Sure, it can be frustrating, but if you can tame it, you can create an excellent user experience for your visitors and search engines. In an effort to share new trends and best practices in SEO, we garnered the feedback of two experts, Chris Sietsema and Tim Carter. Chris is a Digital Marketing Consultant and Owner of Teach To Fish Digital helping companies and organizations create, manage, and measure their own digital marketing campaigns. Tim is the owner of Pedrera, Inc. a web development firm that designs and develops websites, mobile apps, and web-based applications.

Here is a summary of what Chris and Tim had to say. If you’re interested in all their insights, then you can also download our free tip sheet to think more like a B2B SEO agency.

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Topics: B2B Digital Marketing Strategy, B2B Marketing Strategies, Strategic Marketing Consulting, B2B Marketing Best Practices

Are B2B Strategic Marketing Consultants Relics?

by Debra Andrews on November 10, 2016

"He’s such a relic!”

That’s what me and my never-catty (wink) girlfriends would say about jocks when they’d come back for homecoming and hit the party circuit with their “Natty Bohs,” acting just like they did when they ruled the school. You could tell they were clinging to the past, but their time had passed. 

So, what do washed-up jocks have in common with marketing?

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Topics: B2B Digital Marketing Strategy, B2B Marketing Plans, B2B Marketing Strategies, B2B Strategy, Strategic Marketing Consulting

B2B Marketing Strategies: Getting Started With Content

by George Jacob on October 18, 2016

In the not-so-distant past, if websites were included in B2B marketing strategies, they were considered chiseled in stone. Mid-sized B2B companies hired professionals to sculpt each page — to push pixels, write copy, and get the images just so — and they published their websites for all the internet to see.

Then they forgot about them entirely.

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Topics: B2B Digital Marketing Strategy, Content Strategy Steps, B2B Marketing Strategies, Strategic Marketing Consulting

The Secret to Earning a Higher ROI on your B2B Marketing

by Debra Andrews on October 10, 2016

Ready to learn how to secure a high return on your marketing dollars? Before I share the secret, we need to make a pact right now. Ready? Take a deep breath in, then let it go. Now say with conviction, “I will not fall prey to once and done marketing tactics.” Even if you are unsure about what I mean, trust me, say it, and read on.

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Topics: B2B Digital Marketing Strategy, B2B Marketing Plans, B2B Marketing Strategies, B2B Strategy, Fractional CMO

A Toast to 6 Big Take-aways from Modern Marketing Conference - B2B C2C

by Debra Andrews on February 22, 2016

Want to hear the latest about the field of marketing and, more specifically, demand generation? Then shut down your Outlook Inbox for ten short minutes and read my top take-aways from the impressive and thought-provoking B2B C2C (Content2Conversion) Conference that just wrapped up in Scottsdale, AZ.

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Topics: B2B Digital Marketing Strategy, B2B Marketing Plans, B2B Marketing Strategies

The Highs and Lows of Relaunching your Company Brand

by Kate Neilson on November 16, 2015

Shhh don’t tell my boss. The day before we relaunched our company website, I realized we’d never discussed who, exactly, was going to host the thing.

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Topics: B2B Digital Marketing Strategy, B2B Marketing Challenges

The Top 4 Marketing Questions Asked by B2B CEOs (and answered by me)

by Debra Andrews on April 27, 2015

Marketing is complex – even for marketers, like me, who are obsessed with keeping up with best practices.  Many CEOs desperately want marketing to be an investment that helps their B2B enterprises gain a competitive advantage and grow but they simply don’t know how. Recently I had the pleasure of speaking to a CEO Peer Group in the Midwest and here were their top four marketing questions and my answers:

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Topics: B2B Digital Marketing Strategy, Content Strategy Steps, B2B Marketing Challenges, B2B Marketing Plans, B2B Marketing Strategies, Fractional CMO