I - Debra Marie Collins (my maiden name) - was a very pampered child. Don’t get me wrong, I had a very middle class upbringing and wasn’t necessarily spoiled with material things. I was spoiled with love that continues to this day, especially from my mom. Some days, I work from her house just to spend precious extra time together. And, almost always, I catch her bragging about me as a successful entrepreneur during her many daily phone calls with friends. Then I hear, “Well, I don’t know what she does… It’s strange. She’s a piece of a marketer for companies or something like that.”
These moments make me realize that my role as a Fractional CMO for middle market B2B companies is unique, leaving not just my mom but even seasoned business owners and executives saying, “Huh?” In a nutshell, Fractional CMOs are strategic marketing consultants with a twist. In Part I of this two-part blog series, I’ll explain the difference between the widely recognized strategic marketing consultant and the largely unknown Fractional CMO. In Part II, I’ll reveal the types of exciting projects and challenges I tackle in any given month as a Fractional CMO and the ongoing responsibilities I own on behalf of my clients when functioning in this capacity.