The Unmuted Marketer

Sounding Off on Real-Life B2B Marketing Mistakes, Missteps and Miracles

Management Consulting Marketing: Do Customers Buy Your Brand or Bodies?

by Debra Andrews on October 10, 2017

In performing strategic marketing consulting for management consulting firms, I’ve come to a realization.

Although they can differ widely in terms of their service portfolios, there are only two types of firms: top-down and bottom-up.

Maybe the realization is too simplistic and insulting for an industry of pedigreed professionals offering sophisticated (and at times amorphous) solutions. But I do think I’m onto something.

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Topics: Professional Services Marketing, B2B Strategy, Strategic Marketing Consulting, B2B Marketing Best Practices, Modern Marketing

Debbie's 2015 Marketing Tips: Practical. Obvious. Usually Ignored.

by Debra Andrews on January 6, 2015

Here they come... email after email after email with clever, out-of-the box tips and advice to get your new business year off to an explosive start.  Not me.  Nuh-uh!  No siree.  I'm offering you practical and almost snooze-worthy tips that will have your marketing crawling out of the gate at a snail's pace.  Surely I must be kidding, right?  Why should you read more? Here's why:  My marketing tips aren't creative, pretty or what you might call "the fun stuff."  They aren't going to give you a one time pop and flood of new business. Instead, I'm getting straight down to brass tacks and offering tips that will help you build a strong foundation for a consistent, long-term and effective marketing program.

So, grab a Red Bull, and let's get ready to rock 2015:

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Topics: Content Strategy Steps, Growth Marketing, Professional Services Marketing

The Gloriously Imperfect World of Professional Services Marketing

by Debra Andrews on June 6, 2014
world2My first day at Ernst & Young (circa 1990) – a big moment in this young professional’s life!  Everything had to be perfect, so I quickly ran down the list.
  • Freshly polished patent leather pumps – Check!
  • Silky sheer control top panty hose – Check!
  • Perfectly pressed black suit – Check!
  • Creamy white blouse with large shoulder pads – Check!
  • And, pearl earrings, of course – Check!
(We won’t mention the permed hair for purposes of this blog post)
 
My shaking hand pulled the shiny gold door handle of the sparking clean glass door of the class A office space at 1225 Connecticut Avenue, N.W. Washington DC and my career in professional services had begun! 
 
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Topics: B2B Marketers, Law Firm Marketing, Growth Marketing, Professional Services Marketing, Strategic Marketing Consulting, Engineering Firm Marketing

Modern Professional Services Marketing Isn't Just for Marketers - Part I

by Debra Andrews on April 7, 2014
 

The professional services firm marketing model was a whole lot simpler in the 70s, 80s and 90s. Envision the professional services marketer on an imaginary island pumping out collateral, ordering business papers, sending out direct mail and pulling together proposals.  Most of their work could be done relatively independently much to the delight of the billable professional. Lawyers, accountants, engineers and architects, were only too happy to remain focused on client work and attend the occasional networking event, leaving the marketing staff to do its thing.

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Topics: Digital Marketing Strategy, B2B Marketers, Law Firm Marketing, Professional Services Marketing

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