WEBINAR
Rethinking Marketing for the AI Era: What CEOs Need to Know Now
Thursday, July 24 | 2:00 PM ET/1:00 PM CT
Event Details
Your next competitive edge isn’t a new product—it’s a new marketing structure.
AI is reshaping how businesses grow, and marketing is at the center of that shift. While 88% of marketers already use AI daily, many companies still rely on outdated models. CEOs now have a rare opportunity: to help marketing work smarter, accelerating progress toward higher-value outcomes.
In this session, Marketri Founder Debra Andrews, Senior Director of AI Brady Lewis and Fractional CMO Amanda Zarle will walk through how business leaders can rethink and rebuild their marketing departments to stay relevant, scalable, and AI-ready.
We’ll cover:
- What the shift from legacy marketing structures looks like
- How generative AI is changing roles, workflows, and expectations
- The most common gaps in talent, tools, and strategy
- How to assess your current state and take the right next steps
Join us Thursday, July 24 at 2:00 PM ET (1:00 PM CT).
About Our Speakers
Debra Andrews, Founder & President, Marketri
Deb Andrews is the founder of Marketri, a fractional marketing firm helping professional services and B2B companies grow smarter. A former Big Four marketer turned entrepreneur, Deb understands the pressure professionals face to juggle billable work and business growth. Through Marketri’s AI consulting and innovation programs, she helps organizations modernize their marketing operations, scale impact, and unlock the potential of generative AI across strategy, operations, and business development.
Amanda Zarle, Fractional CMO
Amanda Zarle brings over 30 years of experience in marketing, strategy, and business growth. With a background in economics from the University of Pennsylvania and an MBA in finance from Northwestern’s Kellogg School of Management, Amanda combines analytical expertise with creative problem-solving to help businesses scale. She has worked across diverse industries, with significant experience in healthcare, financial services, and technology, leading go-to-market strategies that drive measurable results.
Brady Lewis, Senior Director of AI Innovation
Brady Lewis is a Senior Director of AI Innovation with over 20 years of experience as a technology-focused entrepreneur and enterprise consultant. Having spent 7+ years leading complex implementations for Fortune 500 companies across retail, finance, and education sectors, Brady brings a rare combination of hands-on technical architecture and strategic marketing insight to his role at Marketri.