Why is a strategic marketing plan so important?

A strategic marketing plan provides a roadmap for how marketing will help your organization achieve its goals. Our short, helpful primer explains additional benefits and insights—and best of all, it's free.

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If you want to grow your B2B company, you need a strategic marketing plan.

"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." - Sun Tzu

A strategic marketing plan can help you ensure your marketing tactics are aligned to your overall business goals.


Learn 5 benefits of strategic marketing plans.

This primer includes information like:

  • Key elements of strategic marketing plans
  • Insights on how a B2B marketing strategy supports operations
  • Benefits of a strategic marketing plan in promoting B2B growth
  • Notes on the process of building strategic plans

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executive guide to strategic marketing plans